For many local service businesses, the website is the digital front door. It is the first impression customers get, the place they validate your credibility, and the moment they decide whether to call you — or leave and look elsewhere. A modern, high-performing website can increase calls, improve online visibility, and dramatically boost sales.

Yet many companies operate with outdated websites that do not reflect the quality of their services.

One of the best examples of how powerful a website redesign can be comes from one of our clients: Got Rocks, LLC, a landscaping product supplier serving Northern Utah and Southern Idaho. Their business was brand new and they weren’t being seen. Not to mention, their old website wasn’t helping them grow. After partnering with Migos Marketing for a full redesign, Got Rocks experienced a dramatic improvement in branding, user experience, customer engagement, and most importantly, leads!

Today, we’re pulling back the curtain to show the before and after, and how the transformation created a stronger, more profitable online presence for them.

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The Problem: An Outdated Website Holding Back a Growing Business & No Google Business Profile

Before the redesign, Got Rocks had a website that functioned more like an online brochure than a revenue-generating tool. It was old, clunky, and un-optimized. While it contained basic information about their products and a simple purchasing feature, it lacked the structure, clarity, and visual impact needed to convert visitors into customers.

Here are some of the initial glaring issues we had to fix ASAP.

• Minimal branding and lack of visual identity
• Poor product organization, making it difficult for customers to find what they needed
• Limited calls-to-action, resulting in fewer inquiries and purchases
• Not mobile-friendly or optimized for fast browsing
• Low-quality visuals that didn’t highlight their products
• No clear messaging about their service area or delivery options

In short, the old website did not match the professionalism, inventory scale, or customer experience Got Rocks provides in real life. And because their site wasn’t built with SEO best practices, they were missing out on high-intent traffic from local customers searching for landscaping rock, boulders, topsoil, mulch, and other materials.

No Site or Google Business Profile?

After some initial conversations and audits, we found that they didn’t even have a GBP. If you read our blogs about local citation power, GBP optimization importance, and why local SEO is so crucial for small businesses, you’d understand how much these guys were missing out! Without a fully optimized site and a GBP, they stood no chance against the competition. They were banking on word-of-mouth leads and their own networking to build the business from scratch and it wasn’t working as well as they planned. This wasn’t going to cut it and we had to act fast.

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The Solution? A Complete Website Redesign Built for Conversions & Local SEO

When Got Rocks partnered with Migos Marketing, our goal was simple:
Turn their website and GBP into their strongest sales asset.

Our redesign included:

1. A Modern, Visually Engaging Homepage

The new homepage immediately grabs attention with a bold headline, clean layout, and a striking hero video showcasing landscaping projects. Customers instantly understand what Got Rocks does and the value they provide.

2. Clear, Customer-Focused Messaging

We reframed the content to emphasize:

• What Got Rocks sells
• Where they deliver
• Why customers choose them
• How easy it is to order products

This simplified messaging makes the site more user-friendly and conversion-driven.

3. A True Product Catalog Experience

Products are now organized across clear categories:

• Decorative Rock
• Boulders and Steps
• Construction Materials
• Mulch and Soil

Each category has its own page, complete with product descriptions and high-quality photos.

4. Strong Calls-to-Action

Buttons like “Call Now” and “Shop Products” appear throughout the site to encourage engagement and drive revenue.

5. Improved Mobile Experience

Today, most customers browse from their phone. The redesign ensures quick load times, easy navigation, and smooth cart functionality for mobile users. For Got Rocks, more than 80% of their site users were using the mobile version of the site in 2025! Over 80%!!!

6. SEO Strategy Integration

We optimized the entire site for:

• Landscaping material keywords
• Local cities and service areas
• High-volume product categories
• Semantic search trends

This foundational SEO work gives Got Rocks the visibility they were previously missing.

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The Visual Transformation: Before vs. After

Before

The old site felt outdated, clunky, and lacked hierarchy or visual appeal. Customers had to work too hard to find products or contact information. The site was doing little to reflect the premium quality of Got Rocks’ materials.

After

The new homepage immediately communicates:

• Professionalism
• Credibility
• Ease of doing business
• High-quality materials
• Local service expertise

The improved design brings the brand to life and helps customers visualize their landscaping projects.

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The Impact: How the Redesign Transformed Their Business

Since launching the new site, Got Rocks has seen measurable improvements including:

1. Increased Online Ordering and Product Browsing

Customers now spend more time exploring product categories, clicking through galleries, and adding materials to their cart.

2. Increased Site Clicks & Impressions

In 2025, Got Rocks experienced a 32.88% increase in total site clicks and a 56.65% increase in site impressions.

3. Improved Local SEO Rankings

The new site structure and optimized product pages have significantly improved their visibility on Google.

4. Stronger Brand Perception

Customers repeatedly comment that the site feels professional, clean, and easy to navigate. It now matches the quality of Got Rocks’ real-world service.

5. More Delivery Inquiries

Clear messaging around delivery throughout Cache Valley has boosted service area conversions.

6. A Future-Proof Web Platform

Got Rocks now has a scalable website that can grow with the company — adding more products, a bigger gallery, or new services without losing quality or cohesion.

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Why a Website Redesign Is One of the Best Investments You Can Make

If your website is more than three years old, chances are good that it’s costing you money — not making it.

Modern websites must be:

• Fast
• Mobile-friendly
• SEO-optimized
• Designed for conversions
• Easy to navigate
• Visually engaging
• Clear in messaging

Customers will judge your business in seconds. A weak website undermines credibility, hurts rankings, and drives customers to competitors.

A redesign can help you:

• Increase leads
• Build trust
• Improve SEO
• Strengthen your brand
• Showcase your work
• Improve customer experience
• Stand out from competitors

Got Rocks’ transformation is proof that a modern, strategic website can directly impact business performance.

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Ready to Transform Your Website Like Got Rocks Did?

Your website should be your hardest-working employee — available 24/7, always clear, always convincing, and always aligned with what makes your business great.

If your current website isn’t doing all that, it’s time for an upgrade.

Use our contact form to get in touch with our team! We’ll design a high-performing, SEO-driven website that reflects the quality of your services and helps your business grow.