Local Services Ads
What Are Local Services Ads (LSAs)?
LSAs appear at the very top of search results, even above PPC ads and organic results. This prime placement ensures your business gets noticed by the right audience first, giving you a competitive edge.
Did we mention that you only pay for quality leads? Not just clicks? If not, well, we’ll mention it again!
Unlike traditional ads where you pay per click, LSAs charge you only for qualified leads. This means you pay only when a customer contacts you through the ad—whether it’s via phone call or message.
Being “Google Guaranteed” or “Google Screened” adds a layer of trust. Customers are more likely to hire businesses vetted by Google, as it provides assurance of quality and reliability.
LSAs are designed to target customers in your immediate service area, ensuring your advertising dollars are spent attracting local leads ready to book your services.
These aren’t ideal for ad campaigns targeting wide areas where PPC may be better suited.
Google provides tools within the LSA platform to help you track and manage leads, making it simple to respond quickly and keep potential customers happy.
Despite Google’s recent shift to an automated lead dispute and credit system, we help you rate calls in the platform and wrestle with Google for more credits as needed.
Getting started with LSAs requires setting up a profile through Google’s Local Services platform. But managing and optimizing LSAs effectively? That’s where Migos Marketing comes in.
Here’s how the process works:
- Business Profile Setup: We’ll create a professional profile that highlights your services, service areas, business hours, and reviews.
- Background Checks: To earn the “Google Guaranteed” badge, your business must pass Google’s rigorous screening process, including license and insurance verification. Migos Marketing guides you through this step to ensure smooth approval.
- Ad Management: Once your LSAs are live, we manage your campaigns, optimizing them to appear in more searches and attract higher-quality leads.
- Ongoing Optimization: From monitoring performance metrics to refining service areas and budgets, we ensure your LSAs deliver maximum ROI.
While LSAs work for almost any service-based business, they’re particularly effective for industries like:
- Home Services like plumbers, electricians, HVAC technicians.
- Legal Services such as lawyers, estate planners.
- Healthcare Providers like dentists and chiropractors.
- Professional & Financial Services such as real estate agents, accountants.
- Local Trades like junk removal, landscaping.
- More! Google’s always adding more industries to this platform.
No matter your industry, Migos Marketing ensures your LSAs are fine-tuned for success.
Why Work With Migos Marketing for Your LSAs?
Industry Expertise
We understand the nuances of LSAs for various industries and tailor our approach to fit your business.
Streamlined Setup
From background checks and profile creation to daily optimization and lead management, we handle the heavy lifting.
Dedicated Support & Management
We regularly monitor and adjust your LSAs to ensure top performance. We also help manage your leads, disputes, and optimization!
Ready to Dominate Local Searches?
If you’re ready to grow your small business with Local Services Ads, let Migos Marketing lead the way. Our proven strategies and dedicated support make us the ideal partner for businesses looking to expand their local reach.
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